Religious groups in New Zealand are up in arms over Hell Pizza’s new ad campaign featuring inverted pentagrams on pizzas and buns. From The Christian Post:

The controversial pizza chain has put up billboards in Auckland, the largest city in New Zealand, with a photo of its hot cross bun decorated with an inverted pentagram, which Satanists have adopted as their symbol. Next to the photo of the bun is the tagline, “For a limited time. A bit like Jesus.”

“They [Hell Pizza] join a long line of advertising that’s in questionable taste that slings off things that lots of people hold precious,” said Lloyd Ashton, the media officer of the Anglican Church in New Zealand, according to The New Zealand Herald.

Hell Pizza director Warren Powell says:

“First of all, we’re acknowledging that Jesus Christ may have been on Earth for a limited time,” said Powell, according to the local publication. “Again, it’s a debate. I think if people take it that way then they’re being a little bit single-minded.”

If I saw this ad I would totally order from Hell Pizza.

Update: A couple of savvy DM readers point out that Hell Pizza reminds them of Mr. Show’s “Marilyn Mozzorella’s Pizza Rella Pie Parlours” sketch. Indeed, it does.

 
(via J-Walk Blog)