You read right. Jim Chuchu is one-third of the excellent Kenyan beat-pop group Just A Band, and this April he released what became Kenya’s first viral video, for their song “Ha-He.” It features the Shaft-esque character Makmende, named after playground slang for a tough guy, which itself is derived from Clint Eastwood’s “make my day” line from Dirty Harry.
 

 
But Chuchu is hardly a one-trick-pony. He’s brought his simple, wry, off-beat style to a bunch of ingenious videos by Just A Band (including the astonishing “Usinibore”) and loads of other Nairobi acts. Plus he’s built his own lighting components, which is DIY as hell.

Check these out and you’ll understand why Chuchu has become the master visual chronicler of the sound of digital East Africa.
 

This is genius. Some of the footage reminds me of The Harder They Come and The City Of God.

This dude only started shooting photos in 2007, and only got into video some time after that. Imagine it.

Music video has a future?