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How To Do That: Jean Paul Gaultier’s ‘House couture’ music video
12.04.2010
01:37 pm
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Portrait of Jean-Paul Gaultier by Pierre et Gilles
 
As posted at Jezebel recently, I was happy to be reminded of this incredible, yet unjustly obscure, music video for the “House couture” single “How To Do That” by French fashion designer (and former Eurotrash TV host), Jean-Paul Gaultier. Stored in my garage, I actually have an obsolete format 3/4” videotape of this piece that someone gave me when it came out in 1988. It’s on the director’s reel of Jean-Baptiste Mondino.

The 12” record had a “laser etching” on the vinyl itself of scissors, needle and thread and Gaultier’s logo. The CD has multiple remixes of this song—which is awesome—over and over again (but this is the best mix by far). Featuring Naomi Campbell, Gaultier’s signature cone bras (that Madonna would later make famous) and a dusky gray/purple blazer with 17 buttons up the front and 12 on each sleeve whicht I sheepishly admit to owning at the time…

Hey, it was the 80s, what more do I really have to say?
 

Posted by Richard Metzger
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12.04.2010
01:37 pm
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