Talk about giving your fans more than just a plain old music release…

One of (the, perhaps?) most influential albums from the whole mid-90s Wu Tang stable is getting re-issued at the end of next month with, yes, its very own chess set. Now THAT is good marketing.

Here’s an interview with the GZA himself, from the most recent SXSW, where he discusses performing with a band, lecturing at Harvard, science, the cosmos, sampling and actually drops the immortal phrase “Rock Sucks! Disco Lives!”: