Marshall McLuhan would have turned 99 years old today, and his status as the god-daddy of media studies still seems pretty rock-solid. I wasn’t previously aware of how often the Canadian theorist appeared on TV, and was especially unaware of his November 1967 duet with New York novelist Norman Mailer on the Canadian Broadcasting Corporation show The Summer Way, bravely moderated by Ken Lefolii.

Recovered from recent treatment for a benign brain tumor he suffered while teaching in New York, McLuhan gamely tugs at a few of Mailer’s pretensions. Mailer is recently back from levitating the Pentagon with the Yippies, with the siege of Chicago during the 1968 Democratic Convention in his future.

McLuhan pops off a bunch of gems, including:

The planet is no longer nature, it’s now the content of an artwork.
…
Nature has ceased to exist…it needs to be programmed.
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The environment is not visible, it’s information—it’s electronic.
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The present is only faced by any generation by the artist.

Communications maven Michael Hinton goes speculative on his hero’s televised meeting with the Jersey-raised boxer-novelist, but of course it’s best to just check the thing out yourself.
 

Sweet Jesus in a Petri Dish! that was cool. And the added bonus was being one of the t.v. generation they were talking about and having almost fifty years of hindsight, like going to an old futurist museum exhibition with flying cars and seeing how certain things became reality but other things did not.
thanks