Have you seen the new “gay friendly” McDonald’s ad from France, yet? I suppose the message “Come as you are” is a positive one and the vignette itself is sweet enough, but what does this have to do with fast food anyway? Admittedly, it’s a huge improvement over utilizing a clown in an orange wig, yellow jumpsuit and huge shoes to market their processed meat products, but I can’t say it makes me want to visit a a McDonald’s. You?

Still, it’s worth noting that here in America, a gay dating website called Mancrunch.com couldn’t even pay to broadcast its message during the Super Bowl. In 2010. Seems like it’s our culture that’s French fried, n’est-ce pas?