Author Charles Hugh Smith discusses his latest book Survival+, an indispensable guide to understanding global turmoil and transformation, weaving a full spectrum of intellectual disciplines—history, political economy, ecology, energy demands, marketing, investing, health and the psychology of happiness—into a uniquely comprehensive book that offers practical principles, not just for surviving, but prospering in the difficult decades ahead.
 

Two key points here. Advertising is only one narrow form of marketing. Marketing is about sending messages. You send messages in a plethora of avenues; advertising, customer service, by association, quality, public relations, sponsorship, awards, etc… And the second point; marketing is a long-term investment.

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What’s the difference between social marketing and responsible marketing?
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