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Payless Kittens: Cuddliest Trip Ever
11.19.2009
09:42 pm
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Never underestimate the sales potential of kittens. Especially hypnotic, psychedelic ones. Something tells me this video is gonna get passed around.

AdFreak reports:

Martin/Williams encourages Payless customers to sleep in on Black Friday, and still get discounts via a special text coupon, in this video, which features an annoying “You’re getting sleepy” hypnotist voiceover and, oddly, dozens of snoozing kittens. “We’ve decided to turn the Black Friday tradition on its ear this year and do it in a manner that’s really fun and totally unique,” says Tom Moudry, the agency’s CEO and chief creative officer. I’m sure plenty of consumers will love the yawning kitties. Still, the clip drones on for a long 1:35, and some viewers might nod off before its conclusion. Given the run-of-the-mill stuff they sell at Payless, however, even if folks slip into catnaps and neglect to take advantage of the offer, they won’t be missing much.

(AdFreak: Nap with the Payless kitties on Black Friday)

Posted by Jason Louv
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11.19.2009
09:42 pm
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