Until the mid-70s, the only kind of bluejeans anyone really wore were Levis, Lee or Wrangler. Then came designer jeans like Calvin Klein and Gloria Vanderbilt.
To take on the big three jeans companies, these upscale upstarts needed cutting-edge celebrities to flog their togs: Calvin Klein famously used Brooke Shields and Natasha Kinski in his memorable advertising campaigns. Gloria Vanderbilt’s teen line, “GV Jr.” by Murjani had style icon Debbie Harry of Blondie as the spokes-model.
In the first one, you can see Lounge Lizard John Lurie on sax. Eagle-eyed No Wave trainspotters will also notice Mudd Club co-founder Anya Phillips and James Chance if they watch this over and over again…
Another Gloria Vanderbilt jeans commercial with Debbie Harry:
Via SissyDude
