Subverting American Apparel: an interview with the amazing Nancy Upton


 
You might have seen the name Nancy Upton trending online in the last few days. After taking offence at the language in a recent talent-hunt campaign by American Apparel (a company whose image is already a source of much controversy, and who are looking for a plus-size model to advertise their new range), Nancy decided to do some satirical beauty shots of herself sexily consuming food and enter them into the contest. Well, the photos came out very well and have proved wildly popular with the public, who have voted Nancy into first place in the competition (even though she has stated that she would not accept the prize if the judges chose her to win). 

All in all this is a pretty awesome story, which touches on female sexual empowerment, body image, sexist corporate branding and the acceptability of sizeism within the mainstream. I sent Nancy some brief questions for Dangerous Minds, and she was kind enough to answer them in some detail:

How did you feel about American Apparel before their “plus size” competition? What was it about this particular campaign that made you want to enter?

I feel like they’ve always gone above and beyond other companies in objectifying women. Basically it was the fact that they were trying to take advantage of a new market but make it seem like they were doing people a favor. I answered this a bit with my Daily Beast article.

“The company was co-opting the mantra of plus-size empowerment and glazing it with its unmistakable brand of female objectification. The puns, the insulting, giggly tones, and the over-used euphemisms for fat that were scattered throughout the campaign’s solicitation began to crystalize an opinion in my mind.
...
American Apparel was going to try to use one fat girl as a symbol of apology and acceptance to a demographic it had long insisted on ignoring, while simultaneously having that girl (and a thousand other girls) shill their products.”

 

 

What’s your reaction to being voted no. 1 by the public?

Complete and utter shock. I never expected to actually be accepted into the contest, and I certainly never expected for people (other than friends who knew what I was doing and why I was doing it) to want me to win.

You’ve taken a bit of flack for supposedly insulting large women with the pics - how do you respond to that?

It’s actually very upsetting for me to hear from women that they feel insulted by what I did. I feel like, being a plus-sized woman myself, it should be very apparent that the photos are done to mock people who are the ones judging overweight men and women. Also, that they were done in the spirit of silly shenanigans and having fun being yourself. I feel like watching a plus-sized model get brutally airbrushed or only shot from one specific, slimming angle for an ad campaign is way more insulting. It’s interesting that by insulting a company that has a history of negativity towards women, I’ve managed to insult the same women the company marginalizes.

You have already said that if you do win you wouldn’t accept the prize - but wouldn’t it be better if you did?

Would it be better? I’m not sure. I wouldn’t appear for American Apparel because I disagree with their business practices, specifically their system of advertising. I feel like putting your face on a product or brand you can’t actually get behind is pretty gross. I’m also not sure it would send a great message. I feel like I’ve had an opportunity to make a statement about standing up (or at least satirizing) for what you believe in, and if I turned around and accepted a job from AA, that statement would be negated to a degree.
 

 
Do you have any favourite other models in the comp you think should win?

I’m not going to play favorites, but I definitely think the person chosen should ACTUALLY be unknown, especially since there’s no monetary compensation. Some of the women in the competition not only had modeling experience, but are actually signed with agencies. I’ve always been under the impression that once you have representation, you should avoid contests and stunts like this. But what the hell do I know about the world of modeling?

What do you think as to how large people are treated in mainstream culture and fashion in general, and is there anything anyone can do to affect this?

I feel like it’s a dialogue/presence that is always in a flux between shrinking and expanding. For every “fat best friend” throw away character on television, we get one who is brilliantly written and portrayed. Increasingly we see different shapes and looks being incorporated into major ad campaigns and runway work. Are large people treated well across the board? No. Has their level of representation and respect grown from where it was 10 years ago? Yes.

I think people are becoming more and more outspoken about the role of the plus-sized model in fashion, as well as in other aspects of entertainment and art. If we continue to keep those lines of communication open and express our desires directly and dynamically, change will happen.
 

 
Are there any designers/labels/outlets you think DO respect plus size people?

I think some designers have cuts that are more generous or have become more generous as time has gone on. Diane Von Furstenberg, for example. I believe they go up to a 14 now, as does Kate Spade, which is interesting considering their clothing line isn’t even the company’s main selling point.

I’m a big fan of the Dove campaigns. They’re very natural and don’t feel patronizing or cheap. They’re honest, simple and encourage individuality. The Gentlewoman had a great article on Adele earlier this year, and I’m a big fan of the way they profile strong, interesting women in their magazine. Target has a great selection of sizes and, I swear, every time I walk in there, the clothes are better and better.

And finally the photographs are beautiful - can you tell us more about the photographer?

Shannon Skloss, the magnificent. She has a website that will be launching soon, but for now you can find her business page on Facebook. She’s incredibly funny, vibrant and talented. We had so much fun on the shoot, and her work is just outstanding. We were introduced through a mutual friend when I needed some headshots done a few months ago, and I’m so glad it worked out that way.

Voting has now closed on the American Apparel “Next Big Thing” campaign, though we await with interest any kind of statement from the company. Shannon Skloss’ Facebook photography page is here.

Written by Niall O'Conghaile | 41 Comments
So that makes you a Square: In defense of ‘The Hipster’

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There has been a lot of dropping of the H-Bomb here lately, whether it be in relation to riots at SXSW, or criticism of The Stone Roses. The word “hipster” has gone from vaguely meaning “poseur” to being a catch all term to describe anyone with different tastes to ourselves. I think it was time I addressed the matter head on. I’m not going to try and define what a “hipster” is here - if you need a crash course, I’ll point you in the direction of the Wikipedia “Hipster (contemporary subculture)” page, which is surprisingly on-point. I don’t even need to prove to you that the term is media fabrication used to hate on the young - though I probably will. No. I just want to say “Enough! If you going to call someone a hipster as an insult, then you should know that makes you a square.”

The first article I ever read on the subject of “hipsters” was Douglas Haddow Adbusters’ piece “Hipster - The Dead End Of Western Civilsation” from 2008. The article’s shrieking headline and hyperbolic tone should be a giveaway to the author’s intentions, but the fourth and fifth parts of the essay really show the hypocrisy involved. Haddow is at a party taking photos, yet manages to complain about both the other photographers at the same party AND the kids who want their photos taken. It’s genius! And herein lies the rub - the people doing the complaining themselves fit into the neat little bracket they have described. We have cultural commentators and arbiters of previously obscure tastes moaning about the now more widespread acceptance of those tastes. We have opinionistas offering up opinions on why we should hate other opinionistas. Photobloggers bitching about other photobloggers. Fixed gear cyclists who tell us only THEY can ride bikes properly.

Using WIki as a guide, it is possible to trace how this meme caught on in the media, and came to be some sort of established fact . It was not the first time the term was used this way, and “hipster” was not completely pejorative when it re-emerged in the last decade, but articles like Tim Walker’s “Meet The Global Scenester” re-inforce the idea that “hipster” was a stick used by cultural commentators to beat a perceived threat to their roles. There was no talk of the positive elements of the emerging youth culture, a culture these articles sought to define. It felt like it was a backlash waiting for an actual scene to happen. For a time in the early ‘90s, the UK music press lumped shoegaze bands together as “The Scene That Celebrates Itself” - anti-hipster chroniclers could now just as easily be labelled “The Scene That Berates Itself”. 

Originally posted on 04/08/11.

After the jump, the relation of irony and authenticity to fashion and music, new media and new cultural norms versus old school cool, and John Peel as the ultimate hipster.

Written by Niall O'Conghaile | 164 Comments
Brush up on your gaydar
07.06.2011
09:28 am

Topics:
Fashion
Queer

Tags:
fashion
Hal Fischer
Gay Semiotics


 

 

 
These images are from photographer Hal Fischer’s helpful 1977 guide Gay Semiotics.


(via WOW Report)

Written by Tara McGinley | 7 Comments
Mugler launches new range through porn site Xtube


 
Nicola Formicetti, the stylist best known for his work with Lady Gaga, has launched his new Spring/Summer 2012 collection for the Paris fashion house Mugler through the do-it-yourself porn site Xtube.

The hugely popular Xtube is best described as the YouTube of porn, where thousands upon thousands of users upload home footage of themselves engaged in a mind boggling array of sex acts. Home made porn of this kind (generally free to watch and due to its nature very democratic and diverse in its content) has been exploding across the internet (fnar) in the last 5 years or so. As popular as it is however, it still retains the cultural stigma associated with mainstream pornography, where issues of exploitation and coercion are still rife. Having a brand like Mugler use a platform like Xtube to launch a collection is a major endorsement of this newer form of porn, and a further step towards it’s validation in the mainstream.

The video itself is mildly explicit (some dick and ass but no sex) but it’s not cheap. As you would expect from a world famous fashion house, it looks beautiful, and features some great music courtesy of Nomi Ruiz (ex-Hercules & Love Affair) with her new act Jessica Six. Formicietti, in his own description of the video, says this:

I was looking at Italian New-Realist cinema and then post-that, where Fellini and Pasolini became more about myth and fantasy. At the same time I loved the idea and accessibility of pornography and that everyday voyeurism on Xtube. Fashion is always referencing pornography, so there was an element in doing this film of “cutting out the middleman”, but it’s an erotic fashion film nonetheless.

I am always interested in technology and I was particularly interested in the way that pornography drives it. It is so user friendly on a porn site like Xtube, so instantly about something you would be interested in. When you are alone you can be as free as you want, watch what you want and be who you are - you are not having your taste dictated to you like you are elsewhere. I liked the idea of people watching this film in that way.

 

 
The “Brothers Of Arcadia” clip is available to view on Xtube here. NSFW obviously.

**EDIT**

Well, it looks like that may have just been a publicity stunt, to draw attention to the new range and Xtube itself - because the video is now availbe to view (uneditted) on the much more family friendly site YouTube. Which makes stories like this one a bit redundant. How much cooler would it have been to have to force people to a porn site if they wanted to watch it? Oh well, any excuse to get Xtube and do-it-yourself porn mentioned on Dangerous Minds is worth it, I reckon. Here is the offending “Brothers Of Arcadia” clip by Nicola Formicetti and Branislav Jankie, for Mugler, in full (though it’s STILL NSFW):
 

Written by Niall O'Conghaile | 10 Comments
London in the sixties: 2 groovy short films on fashion and cafe culture

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Look At Life were a series of short documentary films produced in the 1960s by the Rank Organization. They were shown in British movie theaters before the main attraction. Shot in vibrant color, Look At Life often focused on ‘Swinging London’.

In these two clips we get a peek into the King’s Road fashion scene and hip London coffeehouses. Groovy.

 

Written by Marc Campbell | 3 Comments
Is that a hit record in your pocket or are you just happy to see me?

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In 1967 Philco introduced a 3 7/8 inches in diameter vinyl disc they called ‘Hip Pocket Records.’ They had a ‘hit’ song on each side and sold for 69 cents. Is this not groovy?

How did I miss this back in the sixties? As a kid, I would have loved this. In fact, I want some now.
 
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More photos after the jump…

Written by Marc Campbell | 1 Comment
New Kenneth Anger short film for Italian fashion house Missoni

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Rather astonishing news from the fashion and film world. Dangerous Minds’ fave filmmaker Kenneth Anger has released a two-and-a-half-minute film dealing with the fall/winter collection of the Varese-based house of Missoni, produced by filmmaker/Anger manager/Dangerous Minds pal Brian Butler and scored by French composer Koudlam.

Vogue Italia‘s Mariuccia Casadio provides some details:

A man of few words, this fascinating former actor who still takes care of his appearance first filmed the settings for his film “Missoni”: mostly locations near bodies of water in the Sumirago countryside and part of Rosita and Ottavio’s garden. For the indoor sequences, he built a set in the Council Room of the Sumirago Town Hall, a basement room with a vaulted ceiling. The mood of the film and the poses and movements of Margherita, Jennifer, Angela, Rosita, Ottavio, Ottavio Jr. and all other [Missoni] family members are reminiscent of Sergei Parajanov’s “The Color of Pomegranates”, a 1968 film that inspired Anger to create his Chinese box-style storyboard.

Do yourself a favor and go full-screen with this one. And if you’re unfortunate enough to not be familiar with Anger, do yourself another favor and click one or both of the links below. You’ll be glad you did.
 

 
Get: The Films of Kenneth Anger Vol. 1 [DVD]
 
Get: The Films of Kenneth Anger Vol. 2 [DVD]
 
Thanks to Ian Raikow for the heads-up!

Written by Ron Nachmann | 6 Comments